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Routing Around: Working with Cisco to discover what people want technology to...
What should a router look like? That was the question STBY were recently asked by Cisco, who commissioned a project examining consumer attitudes towards the design and colour of their routers. STBY...
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Aligning propositions: How video helps Telecoms firms to match services to...
STBY have worked with this firm on a series of projects enabling them to gradually align their research and development processes around principles of design research. The latest of these saw STBY...
View ArticleGet a discount for the Creative Company Conference!
The programme of the Creative Company Conference (CCC, 14 September 2010) is now complete, and looks great for people who want to learn more about service design and design thinking. Specifically...
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Video installation at EPIC in Tokyo
Bas and Geke presented their latest video work in Tokyo, for the first time in the format of an installation. As part of the EPIC conference we showed four films that were made as part of the Belonging...
View ArticleWorld class pioneers and creative thinkers
As one of the first companies to focus on projects around the principles of design research and service design, STBY have been intimately involved with the ongoing development of these fields of work...
View ArticleThe Value of Creative Thinking
After months of intensive writing and discussing, a core group of the Dutch Creative Industries have jointly submitted an impressive proposal to the Dutch government. The proposal addresses the added...
View ArticleCreative Thinking
For the recently submitted proposal for a new Dutch innovation programme demonstrating the added value of the creative thinking for business and economy, Geke van Dijk has written a contribution...
View ArticleLife Scapes magazine
How do people express themselves online and offline and is there a connection between the two? The Life Scapes magazine explores these questions in a visual and inspiring way. The magazine is one of...
View ArticleService Design events in The Netherlands
After the summer break the Dutch Service Design Network is picking up its activities again: The next Service Design Talks event will be on Tuesday evening 28 September (18:30 at the Amsterdam offices...
View ArticlePresentation at Emerce E-Day
Geke van Dijk and Julia Leihener (Creation Center Deutche Telekom) will be co-presenting at the E-Day conference, organised by Emerce on 16 September in Rotterdam. Geke and Julia will present a...
View ArticleDesign Research for Service Innovation
Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their...
View ArticleLaura Pandelle
Laura is a talented and very committed design student at ENSCI-les Ateliers in Paris. She worked with us on various projects as a design researcher. She has assisted the UK research team with tasks...
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Service Design Thinks Amsterdam
The first Service Design Thinks event in Amsterdam on 18 February was a great succes. The beautiful room, generously offered to us by the Waag Society, was packed with people from various backgrounds...
View ArticleGuest lectures at Business Schools
Geke van Dijk has been invited to give guest lectures at executive seminars in two different Business Schools. On 8 February she spoke at the Tias Nimbas Business School (University of Tilburg, NL) in...
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Marie de Vos
Marie is a design researcher based in STBY’s Amsterdam office. She is mostly involved in the research projects STBY run out of Amsterdam, for which she deals with both operational management and the...
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Ré Dubhthaigh
Ré Dubhthaigh, founder and director of the design-led management consultancy Radarstation, is one of STBY’s most frequent collaborators. A specialist in helping executives and operatives in...
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Luke Kelly
Luke is busy writing his PhD thesis at Birkbeck University in London looking at ‘Narrative Convergence between Literature and Video Games’. When not totally immersed in his writings, Luke joins us on...
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Michiel van der Heyden
Michiel is a Senior Design Researcher at STBY, working predominantly out of our Amsterdam office. Michiel has taken the lead on a number of recent projects, including a recent international...
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Leeor Levy
Leeor is a senior design researcher in STBY’s London office. Specialising in combining ethnographic research with design processes, Leeor brings a great deal of experience managing projects that span...
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Tjebbe Tjebbes
Tjebbe In 2005 Tjebbe Tjebbes started writing for Spunk.nl, at the time the largest E-zine for young people in the Netherlands. A selection of his work got printed every week in cooperation with NRC...
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